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This web page had the following in the homepage, "Why ΧΦ? Building Better Men With." Our analyzers saw that the web site stated " Truth, Honor and Personal Integrity." The Website also said " The National History of Chi Phi Fraternity. When the North Carolina Chapter was re-established, it took on the hyphenated name Alpha-Alpha. Those chapters of Chi Phi with hyphenated names indicate that upon the reorganization of that chapter, its prior chapter name was already taken by an existing chapter. The hyphenated Alpha was added to the front of the old chapter name. Why Join Chi Phi? If youve always known you were bo." The website's header had Chi Phi as the most important optimized keyword. It is followed by Xi Delta, Florida Tech, and Florida Institute of Technology which isn't as highly ranked as Chi Phi. The next words chiphixidelta.com uses is Greek Life. Chi Phi Xi Delta was included and could not be seen by search parsers.